About me
Bio
I graduated with a BFA in Graphic Design and shortly thereafter became completely enthralled by product design. I have experience in design strategy, user experience design, user interface design, light product management, and graphic design.
In my very limited free time I'm either working on a project—like Dönerstag or making friendships more easily attainable (coming soon!)—hacking away at my Berlin Want to go's on Google maps, or doing something related to one of my many hobbies—fragrances, cooking, music production, etc. I also love dogs! Ask me about my dog, Griffin.
Design Philosophy
My design philosophy is that product design is a means of achieving a goal or goals for the initiator of the project and that design requirements should, therefore, stem from those goals. Pleasing a firm's customer is, more often than not, a critical component of these goals and so product design should really bridge the gap between business and customer goals, creating value for both. Easier said than done, but that's the fun part!
The importance of the visual design is not to be understated, however. Don Norman makes a powerful case for making our products as attractive as they are functional, in his book Emotional Design: Why we Love (or Hate) Everyday Things. My background is in visual design and the intersection of form and function happens to be my sweet spot.
What's with the bananas?
When I was 20 or so years old, I bought a shirt that was covered in the banana pattern that you see all over this website. I wore it so often that people started asking me about it. The pattern acted as sort of placeholder for a brand until I could find an alternative, which I never have. It's really grown on me over the years and I do not intend to change it anytime soon.
