The client wanted a social media app that would allow users to quickly and easily create notes and share them to boards that other users follow.
The client started with a very extensive set of requirements that he had pulled from other social media apps. Using root-cause-analysis, the technique at heart of the Five Why's, we explored the the underlying needs that the client was wanting to address with each feature. By doing so, we were able to cut out overlapping and/or superfluous features in favor of others that better addressed the needs we had identified.
UX, UI, Illustration
Root cause analysis, user flows, wireframes